It’s quite usual to see people directing traffic – usually guys aged mid 20’s.

The other Saturday during a long journey up a very congested road the car was held up by someone directing traffic. It was a kid – probably about age 9, with 2 younger siblings by his side. The age was in itself unusual, but the thing that made all four of us in the car call out was the cigarette he was smoking.

In unison we all asked “Is he really smoking?”

Smoking rates might be well down in the developed world, but big tobacco is making the most of developing markets in the developing world.